John DeMerritt Bookbinding print identity

John DeMerritt Bookbinding print identity

John DeMerritt Bookbinding print identity

John DeMerritt Bookbinding print identity

Designed while Sarah was an Art Director at konnectDesign, this print identity for San Francisco bookbinder, John Demerritt, emphasizes the modern approach he takes to his craft. Bold sans-serif type was offset by the delicate watermarked Crane's papers in subtle hues. The trimmed edges and lines were a nod to the technical aspects of bookbinding.

The identity was an award winner in the Communication Arts Design Annual, Print Regional Design Annual, HOW International Design Annual, Graphis Letterhead 7 and was featured in the books Typeface: Classic Typography for Contemporary Design and Letterhead & Logo Design 11